USA PRIVACY POLICY

Last updated: May 29, 2025

Thank you for using the Hyperstudio!  We are committed to protecting your privacy and, for that reason, we have adopted this Privacy Policy to explain our data collection, use, and disclosure practices for the Hyperstudio services (including the yyperstudio.world website, and web-based applications, and any other tools, products, or services provided by Lux Entertainment that link to or reference this Privacy Policy) (collectively, the “Services”).  The Services are owned and operated by Lux Entertainment S.p.A., an Italian Corporation (“Lux Entertainment”, “we”, “us” or “our”).

If you reside in the State of California, please click here to learn more about your privacy rights. To the extent that there is a conflict between this Privacy Policy and the Privacy Notice for California Residents, the Privacy Notice for California Residents will prevail with respect to California Residents (as defined below) only.  

If you reside in the State of Texas, please click here to learn more about your privacy rights. To the extent that there is a conflict between this Privacy Policy and the Privacy Notice for Covered Residents, the Privacy Notice for Covered Residents will prevail with respect to Covered Residents (as defined below) only.

This Privacy Policy applies to information Lux Entertainment collects through the Services, as well as other information provided to us online or offline by third parties, when we associate that information with customers or users of the Services; however, it does not apply to information collected from our employees, contractors, or vendors.  It also does not apply to information that you ask us to share with third parties or that is collected by certain other third parties whose software or services are featured or included in the Services (as further described below).  

This Privacy Policy describes, among other things:  

• Personal and other information we collect about you;
• How we use your information;
• How we may share your information with third parties; and 
• Your choices regarding the personal information we collect about you.

• Consent

By accessing or using the Services, you consent to this Privacy Policy.  If you do not agree with this Privacy Policy, please do not access or use the Services.  Information gathered through the Services may be transferred, used, and stored in the United States or in other countries where our service providers or we are located.  If you use the Services, you agree to the transfer, use, and storage of your Personal Information (as defined below) in those countries. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. You agree that all transactions relating to the Services or Lux Entertainment are deemed to occur in the United States, where our servers are located.

• Collection of Your Personal and Other Information

When you register for or use our Services, we collect Personal Information.  By “Personal Information” we mean information that can identify or reasonably be linked to an individual, such as:

• Names; 
• Personal or business address; 
• Credit card information (which you submit for payment purposes and which is collected by our payment provider); and
• Email addresses.

We also use technology from our third-party service providers to collect user experience data, which reproduces your interactions with the Services, including mouse movements, page scrolling, information you type (including Personal Information), screen taps, and other actions you take while using the Services. Reproduced data may include technical and usage data, as well as visual representations of actions you take while using the Services. Our use of this data is limited to helping us understand how users interact with our Services and to design a better user experience for you. 

You may choose not to provide Personal Information, but this may prevent you from receiving certain features of the Services.

We also collect non-Personal Information relating to the Services, that is, information that does not personally identify an individual.  The non-Personal Information we collect includes how you interact with the Services, information generally collected or “logged” by Internet websites or Internet services when accessed or used by users, and information about your web browser or device accessing or using the Services.  

Examples of the non-Personal Information we collect are:

• The pages of our website that you viewed during a visit;
• What information, content or advertisements you view or interact with using the Services; 
• Language preferences;
• The city and state in which you are located (but not your precise geographic location); and 
• Unique identifiers that are not connected and cannot reasonably be connected to your identity.  

We will not use non-Personal Information to try to identify you, and if we associate any non-Personal Information with information that personally identifies you, then we will treat it as Personal Information. As discussed in more detail below, we sometimes use cookies and other automatic information gathering technologies to gather Personal Information and non-Personal Information. 

Information collected by the Services may be collected by us or one of the third parties we utilize in providing the Services (as further described below).

• Use of Your Information

We may use the information we collect to:

• Assist us in providing, maintaining, and protecting the Services;
• Set up, maintain, and protect accounts to use the Services;
• Improve our online operations;
• Process transactions;
• Provide customer service;
• Communicate with you, such as provide you with account- or transaction-related communications, or other newsletters, RSS feeds, and/or other communications relating to the Services;
• Send or display offers and other content that is customized to your interests or preferences;
• Prevent fraud and other misuse;
• Perform research and analysis aimed at improving our products and services and developing new products or services;  
• Manage and maintain the systems that provide the Services; and
• Comply with our legal obligations and exercise our legal rights.

• Disclosure of Your Information

We may disclose your Personal Information to third parties as described below.   

We may disclose Personal Information to provide the Services, or when you authorize or instruct us to do so, for example, when you use the Services to submit content or profile information. We may also disclose Personal Information and non-Personal Information to Service Providers.  By “Service Providers” we mean companies, agents, contractors, service providers, or others engaged to perform functions on our behalf (such as processing of payments, provision of data storage, hosting of our website, marketing of our products and services, and conducting audits).   When we use a Service Provider, we require that the Service Provider use and disclose the Personal Information received from us only to provide their services to us or as required by applicable law.

We may also disclose Personal Information and non-Personal Information to Online Tool Providers.  By “Online Tool Provider” we mean a licensor of software that we include in, or use with, the Services, including an API or SDK, that provides a specialized function or service to us and that requires the transmission of Personal Information and/or non-Personal Information to the Online Tool Provider.  Online Tool Providers may have the right to use Personal Information and non-Personal Information about you for their own business purposes.  Use and disclosure of Personal Information and non-Personal Information by an Online Tool Provider is described in its privacy policy.  See Section 5 below for some of the key Online Tool Providers we use.

We may partner with advertisers to provide you with special offers, or to advertise products or services to you.  If you redeem or respond to an offer, we may provide your Personal Information to the advertiser, including your name and email address. If you answer questions or fill out surveys from an advertiser, we may share information with that advertiser. The advertiser’s privacy policy will govern their use of your information, which may include marketing of other products or services to you.  You should read each advertiser’s privacy policy before providing information to that advertiser. 

We may also disclose your Personal Information to third parties when we believe, in good faith and in our sole discretion, that such disclosure is reasonably necessary to (a) enforce or apply the terms and conditions of the Services, including investigation of potential violations thereof, (b) comply with legal or regulatory requirements or an enforceable governmental request, (c) protect the rights, property or safety of us, our users or other third parties, (d) submit insurance claims, cooperate with insurance investigations, and fulfil insurance subrogation activities, (e) prevent a crime or protect national security, or (f) detect, prevent or otherwise address fraud, security or technical issues.  

We reserve the right to transfer information (including your Personal Information) to a third party in the event of a sale, merger, or transfer of all or substantially all of the assets of our company relating to the Services, or in the unlikely event of a bankruptcy, liquidation, or receivership of our business. We will use commercially reasonable efforts to notify you of such transfer, for example, via email or by posting notice on our website.

Lastly, we may also disclose non-Personal Information, aggregated with information about our other users, to our clients, business partners, merchants, advertisers, investors, potential buyers and other third parties if we deem such disclosure, in our sole discretion, to have sound business reasons or justifications.  

1. Cookies and Automatic Information Gathering Technologies

Every time you use the Services (e.g., access a Service webpage), we collect Personal Information and non-Personal Information (discussed above in Section 2) regarding that use.  For example, to improve our Services, we collect how, when, and which parts of the Services or their features you use, which social media platforms you connect to the Services, and when, how, and what you post to the social media platforms through the Service app.  Also, we may use your device’s unique identifier (UDID) or other unique identifiers to assist us in collecting and analyzing this data.

To assist us in collecting and storing this Personal and non-Personal Information, we may employ a variety of technologies, including “Cookies,” local browser storage, and “web beacons,” “pixels,” or “tags.”  A “Cookie” is a small amount of data a website operator, or a third party whose content is embedded in that website, may store in your web browser and that the website operator or, as applicable, the third party, can access when you visit the website.  A web beacon, pixel or tag is a small, usually-transparent image or script placed on a web page that allows the operator of that image or script, which may be the operator of the website you visit or a third party, to read or write a Cookie.

Your operating system and web browser may allow you to erase information stored in Cookies and local browser storage. But if you do so, you may be forced to login to the Services again, and you may lose some preferences or settings.  You may also be able to set your browser to refuse all website storage or to indicate when it is permitted, but some features of our Services may not function properly without it.  We may use Cookies to keep you logged in, save your preferences for the Services, and to collect information about how you use our Services.  

More information about managing Cookies is available here. To learn how to manage privacy and storage settings for your local browser storage, please refer to the end user documentation for your browser. 

An Online Tool Provider may collect information automatically, in which case Personal Information and non-Personal Information it receives are subject to the Online Tool Provider’s privacy policy.  Some Online Tool Providers may allow you to opt out of certain collection and/or uses of your information.  You can read more here:

Meta Pixel

• Transparency and Choice; Do Not Track Signals

You may request access to your Personal Information by sending an email to info@luxentertainment.com. We will try to locate and provide you with your Personal Information and give you the opportunity to correct this data, if it is inaccurate, or to delete it, at your request.   But, in either case, we may need to retain it for legal reasons or for legitimate business purposes. You may also remove any content that you post to the Services using the deletion or removal options within the Services.  However, we (and you) are not able to control information that you have already shared with other users or made available to third parties through the Services.   

If you need further assistance with removing any content you posted through the Services, you can email us at info@luxentertainment.com. Removal of your posted content may not ensure complete or comprehensive removal from our computer systems. 

We ask individual users to identify themselves and the information requested to be accessed, corrected, or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, would be extremely impractical (for instance, requests concerning information residing on backups), or relate to information that is not associated with your Personal Information.  In any case, where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort.   

Please be aware that if you request us to delete your Personal Information, you may not be able to continue to use the Services.  Also, even if you request that we delete your Personal Information, we may need to retain certain information for a limited period of time to satisfy our legal, audit and/or dispute resolution requirements.

We may use third-party service providers that collect information for interest-based advertising purposes (advertisements that are tailored to your likely interests, based on categories in which you have shown an interest).  To learn more about these third parties and the choices they offer users, please visit the Network Advertising Initiative’s choices page or the Digital Advertising Alliance’s choices page.  If you are reading this Privacy Policy from a mobile device, you can learn more about the DAA’s mobile choices program here. You may also change your Google and Facebook advertising settings by visiting their respective settings pages

We support the development and implementation of a standard “do not track” browser feature that provides customers with control over the collection and use of information about their web-browsing activities. To learn more about “Do Not Track”, please visit “All About Do Not Track”. Once a standardized “do not track” feature is released, we intend to adhere to the browser settings accordingly. 

You can opt out of receiving marketing e-mails from us by clicking on the “unsubscribe” link in the e-mails.  Please note that it may take up to ten (10) business days for your opt-out request to be processed.  Also, even if you opt out of marketing e-mails, we may continue to send you certain account-related e-mails, such as notices about your account and confirmations of transactions you have requested. 

• Residents of Canada

If you have an objection to the use of your Personal Information as described in this Privacy Policy, you may file a complaint by sending an email to info@luxentertainment.com.  We will attempt to accommodate your objection or complaint, but you understand that, to the extent you object to our processing of Personal Information that is necessary for us to provide the Services to you, certain features and functionalities of the Services may no longer be available to you.  Nothing in this Privacy Policy prejudices your rights to file a complaint with the Office of the Privacy Commissioner of Canada, and/or with any other applicable data protection authorities.

• Residents of Nevada

We do not sell your Personal Information.  However, you may contact us at info@luxentertainment.com with questions.

• Children

The Services are not intended for users under 18 years of age.  We do not knowingly collect Personal Information from users under 18 years of age.  We do not authorize users under 18 years of age to use the Services.  

• Information Security

We utilize reasonable information security measures to safeguard your Personal Information against unauthorized access, modification, or destruction.  For example, we utilize Secure Socket Layer (SSL), Transport Layer Security (TLS), or similar encryption technology when sensitive data is transmitted over the Internet, and use firewalls to help prevent external access into our network.  However, no data transmission over the Internet and no method of data storage can be guaranteed to be 100% secure.  Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its security.

We restrict access to Personal Information in our possession to our employees, Service Providers, and Online Tool Providers who need to know that information in order to operate, develop, improve or support our Services. 

• Third Party Websites  

Please note that the Services may link or integrate with third-party sites, services or apps.   We are not responsible for the privacy or security policies or practices or the content of such third parties.  Accordingly, we encourage you to review the privacy and security policies and terms of service of those third parties so that you understand how they collect, use, share and protect your information.

• Changes to this Policy

We may modify or update this Privacy Policy periodically with or without prior notice by posting the updated policy on this page. You can always check the “Last Updated” date at the top of this document to see when the Privacy Policy was last changed.  If we make any material changes to this Privacy Policy, we will notify you by reasonable means, which may be by e-mail or posting a notice of the changes on our website prior to the changes becoming effective.  We encourage you to check this Privacy Policy from time to time.  IF YOU DO NOT AGREE TO CHANGES TO THIS PRIVACY POLICY, YOU MUST STOP USING THE SERVICES AFTER THE EFFECTIVE DATE OF SUCH CHANGES (WHICH IS THE “LAST UPDATED” DATE OF THIS PRIVACY POLICY). 

• Questions

To ask questions about our Privacy Policy or to lodge a complaint, contact us at:  

Lux Entertainment

Email:  info@luxentertainment.com

Privacy Notice for California Residents

This Privacy Notice for California Residents (the “Notice”) supplements the information contained in our Privacy Policy and applies only if you reside in the State of California (you are a “California Consumer”). 

For purposes of this Notice “Sell,” “Selling,” “Sale,” or “Sold,” means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, Personal Information to another business or a third party for monetary or other valuable consideration.

“Share”, “Shared,” or “Sharing” means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, Personal Information to a third party for Cross-context Behavioral Advertising, whether or not for monetary or other valuable consideration.

“Cross-context Behavioral Advertising” means the targeting of advertising to a consumer based on that consumer’s Personal Information obtained from activity across businesses or distinctly-branded websites, applications, or services, other than the business or distinctly-branded website, application, or service with which the consumer intentionally interacts.  (In other words, if we send you an ad based solely on your interaction with us or our Services, this is not Cross-context Behavioral Advertising.)  

“Sensitive Personal Information” means Personal Information that is not publicly available and reveals one or more of the following:

• A consumer’s Social Security, driver’s license, state identification card, or passport number;
• A consumer’s account log-in, financial account, debit card or credit card number in combination with any required security or access code, password, or credentials allowing access to an account;
• A consumer’s precise geolocation;
• A consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership;
• The contents of a consumer’s mail, email, and text messages unless we are the intended recipient of the communication;
• A consumer’s genetic or biometric data; 
• A consumer’s neural data; or
• Personal Information collected and analyzed concerning a consumer’s health, sex life, or sexual orientation.

“Verifiable Request” means that the identifying information provided by a consumer in connection with a request matches the Personal Information of the consumer already maintained by us. Identifying information includes your first and last name, email address, personal or business address, and credit card information.

1. Information We Collect

In the past twelve (12) months, Lux Entertainment has collected the following categories of Personal Information from California residents: 

In the past twelve (12) months, Lux Entertainment has not collected Sensitive Personal Information from California residents.

Lux Entertainment obtains this Personal Information from the following types of sources:

• Directly from you. For example, from forms you complete or products and services that you purchase.
• Indirectly from you. For example, from information automatically sent by your web browser or from analyzing data about your actions on our website.

2. Use of Personal Information

Lux Entertainment may use, Share, or disclose the Personal Information we collect for one or more of the following “Business Purpose(s):”

• To fulfill or meet the reason you provided the information
• To provide our website, online services
• To facilitate Cross-context Behavioral Advertising
• Prevent fraud and other misuse
• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations
• Comply with our legal obligations and exercise our legal rights
• To respond to your requests under the California Consumer Privacy Act of 2018 (the “CCPA”), as amended
• For any other purpose described to you when we collect your Personal Information; and
• For any other acceptable purposes as set forth in the CCPA.

To the extent that we generate any de-identified data sets based on the Personal Information that we collect or receive through the Services, we will never re-identify any such de-identified Personal Information.

Unless we notify you otherwise, we will not collect additional categories of Personal Information, nor use the Personal Information we collect for any other materially different, unrelated, or incompatible purposes.

3. Retention of Personal Information

We retain each category of your Personal Information for no longer than is reasonably necessary for one or more Business Purposes, subject to your right to request we delete your Personal Information. Due to the nature of the services, it is not possible to predict the length of time that we intend to retain your Personal Information. Instead, we use the following criteria to determine whether it remains reasonably necessary to retain your Personal Information for one or more disclosed Business Purpose(s):

• The generally accepted best practices in our industry;
• Whether not there is a retention period required by statute or regulations;
• The pendency of any actual or threatened litigation for which we are required to preserve the information; and
• The pendency of applicable statutes of limitations for potential legal claims.

When we determine that it is no longer reasonably necessary to retain your Personal Information for one or more disclosed Business Purpose(s) based on the above criteria, we will delete your Personal Information.

4. Disclosure of Personal Information

Lux Entertainment may disclose Personal Information to our “service providers”, to our “contractors”, and to “third parties” (each as defined by the CCPA) for a Business Purpose.  When we disclose Personal Information for a Business Purpose, we enter into an agreement with the receiving party that describes the purpose for sharing the Personal Information, and that requires the receiving party to keep that Personal Information confidential. In the case of disclosures to our “service providers,” our “service providers” are obligated not to use the Personal Information for any purpose other than performing the services according to their agreement with us.  In the case of our “contractors”, our “contractors’ are obligated not to use the Personal Information for any purpose unrelated to the business purpose for which we’ve engaged them. 

We may disclose your Personal Information with the following categories of entities: “service providers”, “contractors”, and “third party” advertisers.

We Share Personal Information, subject to your right to opt-out of that Sharing, to the following categories of third parties: “third party” advertisers. 

In the past twelve (12) months, Lux Entertainment has Shared the following categories of Personal Information about its California Consumers: Identifiers; Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)); Commercial information; Internet or other similar network activity. 

In the past twelve (12) months, Lux Entertainment has not Sold any Personal Information about its California Consumers.

5. Your Rights and Choices

If you are a California Consumer, you may request information about our collection, use, disclosure and Sale of your Personal Information over the past twelve (12) months, whether or not it was collected electronically. If you submit a Verifiable Request, we will provide you with information regarding:

• the categories of Personal Information we have collected about you; the categories of sources from which your Personal Information was collected; our Business Purpose for collecting, Selling, or Sharing your Personal Information; the categories of third parties with whom we disclose that Personal Information; and the specific pieces of Personal Information we collected about you; and 
• if we Sold, Shared, or disclosed your Personal Information for a Business Purpose: what categories of Personal Information we Sold or Shared, and to which categories of recipients we Sold or Shared it; and what categories of Personal Information we disclosed for a Business Purpose, and to which categories of recipients we disclosed it.

You also have the right to request a copy of your Personal Information, and/or to request that we transmit your Personal Information to another entity.  To the extent technically feasible, we will comply with your request and provide and/or transmit your Personal Information in a structured, commonly used, machine-readable format.  

You also have the right to request that we delete any of your Personal Information that we collect or maintain by submitting a Verifiable Request. We may deny your deletion request if retaining your Personal Information is necessary for us or our “service providers” or “contractors” to:

• Complete the transaction for which we collected your Personal Information, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide goods or services that you requested, take actions reasonably anticipated by you within the context of our ongoing business relationship with you, or otherwise perform our contract with you;
• Help to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for those purposes;
• Debug products to identify and repair errors that impair existing intended functionality;
• Exercise free speech, ensure the right of another consumer to exercise that consumer’s right of free speech, or exercise another right provided for by law;
• Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.);
• Engage in public or peer-reviewed scientific, historical, or statistical that conforms or adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the ability to complete such research, if you previously provided informed consent;
• Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us and compatible with the context in which you provided the information; or
• Comply with a legal obligation.

You further have the right to request that we correct any of your Personal Information that is inaccurate by submitting a Verifiable Request. We will correct any inaccurate Personal Information pursuant to your request to the extent possible using commercially reasonable efforts. We may deny your correction request if the Personal Information is accurate.  We may also delete your Personal Information instead of correcting it to the extent such deletion would not negatively impact you.  

If you choose to exercise a privacy right under the CCPA, you have the right not to receive discriminatory treatment.

You may submit a Verifiable Request for the information listed above, or exercise any of your rights enumerated under this Notice, by completing a form on our website hyperstudio.world, or by email to info@luxentertainment.com. You may also submit a Verifiable Request on behalf of your minor child. 

After we receive your Verifiable Request, we will provide to you, in writing and free of charge (unless your request is excessive, repetitive, or manifestly unfounded), the requested information for the 12-month period preceding your request (unless you specifically request disclosure beyond such 12-month period, in which case, we will process your request with respect to Personal Information we have collected during the time period you specify, provided that (a) the earliest date that your request may apply to is January 1, 2022, and (b) processing your request does not require disproportionate effort). You can choose to have this information delivered to you by postal mail, electronically. We will try to respond to your verified request within forty-five (45) days of receipt, but if we require more time (up to another forty-five (45) days) we will inform you of the reason and extension period in writing. Please note that we are not required to comply with your request for information more than twice in any 12-month period. If applicable, our response will explain the reasons why we cannot comply with your request.

If you are 16 years of age or older, you will have the right to direct us to stop Selling or Sharing your Personal Information to third parties at any time. You may opt-out here. However, if you change your mind, you may opt-in to Personal Information Sales at any time by emailing us at . We do not knowingly Sell or Share Personal Information from California Consumers who are under 16 years of age. Consumers who opt-in to Personal Information Sales or Sharing may opt-out of future Sales or Sharing at any time.

Lux Entertainment does not and will not, without first obtaining your consent, Sell Personal Information.

Should you choose to exercise any of the rights enumerated under this Notice, we will not:

• Deny you goods or services;
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
• Provide you a different level or quality of goods or services; or
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, please be aware that it may be a functional necessity for our Services to have Personal Information about you in order to operate, and we may not be able to provide some or all of our Services to you if you direct us to delete your Personal Information. 

Privacy Notice for Covered Residents

This Privacy Notice for Covered Residents (the “Notice”) supplements the information contained in our Privacy Policy and applies only if you reside in the State of Texas (a “Covered Consumer”). The Notice applies equally to Covered Consumers unless noted otherwise.

For purposes of this Notice “Sell,” “Selling,” “Sale,” or “Sold,” means the exchange of Personal Information for monetary or other valuable consideration by Lux Entertainment to a third party. “Sell,” “Selling,” “Sale,” or “Sold,” does not include the following:

• Disclosure of Personal Information to a third party that processes data on behalf of Lux Entertainment;
• Disclosure of Personal Information to a third party for purposes of providing a product or service requested by you;
• Disclosure or transfer of Personal Information to an affiliate of Lux Entertainment;
• Disclosure or transfer of Personal Information to a third party as an asset that is part of a proposed or actual merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of Lux Entertainment’s assets; and
• Disclosure of Personal Information that is intentionally made available by you to the general public via a channel of mass media without restricting the Personal Information to a specific audience.

“Sensitive Personal Information” means any of the following: (1) Personal Information revealing racial or ethnic origin, religious beliefs, a mental or physical health condition or diagnosis, sex life or sexual orientation, or citizenship or citizenship status; (2) genetic or biometric data that may be processed for the purpose of uniquely identifying an individual; (3) Personal Information from a person known to be under 13 years of age.; or (4) precise geolocation data.

“Verifiable Request” means the identifying information provided by a consumer in connection with a request matches the Personal Information of the consumer already maintained by us. Identifying information includes your first and last name and email address. 

“Targeted Advertising” means displaying to a consumer an advertisement that is selected based on Personal Information obtained or inferred over time from the consumer’s activities across nonaffiliated websites, applications, or online services to predict consumer preferences or interests. “Targeted Advertising” does not include the following:

• Advertising to a consumer in response to a consumer request;
• Advertisements based on activities within our own websites or online applications;
• Advertisements based on the context of a consumer’s current search query, visit to a website, or online application; or
• Processing Personal Information solely for measuring or reporting advertising performance, reach, or frequency.

“Profiling” means any form of automated processing of Personal Information to evaluate, analyze, or predict personal aspects concerning an identified or identifiable individual’s economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

“Relevant Data Privacy Law” means the Texas Data Privacy and Security Act (TDPSA).

1. Information We Collect or Process

Lux Entertainment has collected or processed the following categories of Personal Information from Covered Consumers: 

• Names; 
• Personal or business address; 
• Credit card information (which you submit for payment purposes and which is collected by our payment provider); and
• Email addresses.

Lux Entertainment obtains this Personal Information from the following types of sources:

• Directly from you. For example, from forms you complete or products and services that you purchase.
• Indirectly from you. For example, from information automatically sent by your web browser or from analyzing data about your actions on our website.

2. Use of Personal Information

Lux Entertainment may use or disclose the Personal Information we collect for one or more of the following “Business Purpose(s):”

• Assist us in providing, maintaining, and protecting the Services;
• Set up, maintain, and protect accounts to use the Services;
• Improve our online operations;
• Process transactions;
• Provide customer service;
• Communicate with you, such as provide you with account- or transaction-related communications, or other newsletters, RSS feeds, and/or other communications relating to the Services;
• Send or display offers and other content that is customized to your interests or preferences, including Targeted Advertising;
• Prevent fraud and other misuse
• Perform research and analysis aimed at improving our products and services and developing new products or services;
• Manage and maintain the systems that provide the Services; and
• Comply with our legal obligations and exercise our legal rights.

Unless we notify you otherwise, we will not collect additional categories of Personal Information, nor use the Personal Information we collect for any other materially different, unrelated, or incompatible purposes.

3. Disclosures of Personal Information

Lux Entertainment has disclosed your Personal Information as described in this Notice, including the following categories of Personal Information:

• Names; 
• Personal or business address; 
• Credit card information (which you submit for payment purposes and which is collected by our payment provider); and
• Email addresses.

Lux Entertainment discloses Personal Information to third parties for a Business Purpose.  When we disclose Personal Information for a Business Purpose, we enter into an agreement with the receiving party that describes the purpose for sharing the Personal Information, and that requires the receiving party to keep that Personal Information confidential. 

We may disclose your Personal Information with the following categories of third parties: Service Providers and third party advertisers.

In the past twelve (12) months, Lux Entertainment has not Sold any Personal Information about its Covered Consumers or processed Personal Information about its Covered Consumers for the purpose of Profiling.

We process Personal Information for Targeted Advertising, subject to your right to opt-out of such processing.

4. Your Rights and Choices

If you are a Covered Consumer, you may request information about our collection and processing of your Personal Information, whether or not it was collected electronically. If you submit a Verifiable Request, we will disclose whether we have collected or processed your Personal Information and allow you to access the Personal Information we have collected, to the extent we continue to retain the Personal Information. To the extent technically feasible, we will disclose this information to you in a readily usable format that allows you to transmit the data to another entity without hindrance. In the event that you make more than (2) requests in any twelve (12) month period, we reserve the right to charge a fee prior to processing any such request(s).   

You also have the right to request that we delete any of your Personal Information that we collect or maintain by submitting a Verifiable Request. We may deny your deletion request if retaining your Personal Information is necessary for us or our Service Providers to:

• Complete the transaction for which we collected your Personal Information, provide goods or services that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you;
• Prevent or detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or investigate, report, or prosecute those responsible for such activity;
• Debug products to identify and repair errors that impair existing intended functionality;
• Engage in public or peer-reviewed scientific or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the achievement of such research, if you previously provided informed consent;
• Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us;
• Cooperate with law enforcement agencies concerning conduct or activities that we reasonably and in good faith believe may violate the law;
• Comply with a legal obligation; or
• Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

If you are a Covered Consumer, you further have the right to request that we correct any of your Personal Information that is inaccurate by submitting a Verifiable Request. We will correct any inaccurate Personal Information pursuant to your request, taking into account the nature of the Personal Information and the purposes of the processing of your Personal Information. We may deny your correction request if the Personal Information is accurate.

If you choose to exercise a privacy right under the Relevant Data Privacy Law, you have the right not to receive unlawful discriminatory treatment.

You may submit a Verifiable Request for the information listed above, or exercise any of your rights enumerated under this Notice, by completing a form on our website at hyperstudio.world, or by email to info@luxentertainment.com. You may also submit a Verifiable Request on behalf of your minor child who is under 13 years of age.

After we receive your Verifiable Request, we will provide to you, in writing, the requested information. You can choose to have this information delivered to you by postal mail or electronically. We will try to respond to your verified request within forty-five (45) days of receipt, but if we require more time (up to another forty-five (45) days) we will inform you of the reason and extension period in writing. If we decline to act on your request for any reason permitted under the Relevant Data Privacy Law, we will notify you of our decision within forty-five (45) day of receiving your request. If applicable, our response will explain the reasons why we cannot comply with your request. 

If we deny your request or fail to act on it within the required time period, you may have the right to appeal this decision by submitting a new Verifiable Request in which you conspicuously note that you are appealing a previous decision. We will respond to your verified request to appeal within sixty (60) days of receipt.. If applicable, our response will explain the reasons why we are denying your appeal, and any further steps that may be available to you. 

You have the right, at any time, to direct us to stop processing your Personal Information for Targeted Advertising. You may opt-out of this use of your Personal Information by submitting a Verifiable Request. However, if you change your mind, you may opt-in to the processing of your Personal Information for Targeted Advertising at any time by emailing us at info@luxentertainment.com. Consumers who opt-in to processing of their Personal Information for Targeted Advertising may opt-out at any time.

Lux Entertainment does not and will not, without first obtaining your consent, process your Personal Information for Profiling and/or Sale to third parties.

Should you choose to exercise any of the rights enumerated under this Notice we will not:

• Deny you goods or services;
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
• Provide you a different level or quality of goods or services; or
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, please be aware that it may be a functional necessity for our Services to have Personal Information about you in order to operate, and we may not be able to provide some or all of our Services to you if you direct us to delete your Personal Information. 

5. Retention of Your Information

We retain each category of your Personal Information for no longer than is reasonably necessary for one or more Business Purposes, subject to your right to request we delete your Personal Information. Due to the nature of the services, it is not possible to predict the length of time that we intend to retain your Personal Information. Instead, we use the following criteria to determine whether it remains reasonably necessary to retain your Personal Information for one or more disclosed Business Purpose(s):

• The generally accepted best practices in our industry;
• Whether not there is a retention period required by statute or regulations;
• The pendency of any actual or threatened litigation for which we are required to preserve the information; and
• The pendency of applicable statutes of limitations for potential legal claims.

When we determine that it is no longer reasonably necessary to retain your Personal Information for one or more disclosed Business Purpose(s) based on the above criteria, we will delete your Personal Information.

Welcome to this section, where you can find useful information about how LUX ENTERTAINMENT SPA processes personal data and is committed to protecting your privacy.

For any questions, concerns, or reports, you can contact us via email at: info@luxentertainment.com or as described in the “How to contact us” section of this page.

What is personal data

Personal data refers to any information relating to an identified or identifiable natural person (“data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to that person’s physical, physiological, genetic, mental, economic, cultural or social identity (Art. 4 GDPR).

How we use your data

In this section, we have listed all the information that describes how we process personal data through the notices provided below.

The Website and Cookie Notice applies to all types of users, without distinction: clients, suppliers, candidates, visitors, etc. Here you can read how we handle your browsing data and the cookies we use.

The other privacy notices are divided according to the type of data subject they apply to: open the one that best suits your situation to learn more. For example, if you are a candidate, refer to the Candidate Privacy Notice; if you are a supplier, access the Supplier Privacy Notice.

• WEBSITE AND COOKIE POLICY

• CLIENT PRIVACY NOTICE

• SUPPLIER PRIVACY NOTICE

What are your rights

Personal data protection laws guarantee each individual a set of rights that can be exercised with respect to those who process their personal data.

To exercise your rights, we invite you to use the form available for download  and send it in the manner you prefer, as indicated in the “How to contact us” section.

Using the form is not mandatory — you may also write to us in another format or submit your request orally. The form simply helps guide your request and allows us to process it more efficiently.

In any case, we will respond within 30 days, informing you if more time is needed, as permitted by law.

Privacy reports

If you believe a situation poses a risk to your personal data or someone else’s, or if you want to report any other matter, we encourage you to contact us using the details in the “How to contact us” section.

How to contact us

For any questions, concerns, or reports, you can contact us using any of the following methods:

– Registered mail: ROMA (RM), VIA VILLA LAUCHLI 1, 00191
– Email: info@luxentertainment.com (for Vanessa Arcangeli)
– Certified email (PEC): luxholding2017@legalmail.it
– In person: RCNVSS73P70H501C
– By phone: 0692044789

Important information

– Company name: LUX ENTERTAINMENT SPA
– Registered office address: Via di Villa Lauchli 1 – 00191 Rome
– Tax code/VAT number: IT13059411002
– Company register office and registration number (REA): RM – 1420854
– Certified email (PEC): luxholding2017@legalmail.it
– Paid-up share capital: € 1,000,000.00